How to Build a Platform Out of Mac Cheese

The first email I read this morning with eager anticipation said "HOW TO GET 5,550 NEW SUBSCRIBERS IN 18 MONTHS" in the subject line. For those of you who don't know, I'm in the process of building a large platform (no, not to hold me up). Basically a "platform" is your audience which equates to the number of subscribers you have to your blog, newsletter, etc. Your My Space and facebook friends are also part of your platform.

Saving the planet one person at a time is a rewarding, but tedious process. I'm learning that publishers want me to save the planet about 10,000+ people at a time. The New York Times Best Seller list is home to writers who are saving around 10,000 or more people in a week. Let me just say, I need a few more subscribers if I am going to get close to 10,000. Since I want to eat more mac cheese on Le Tour Eiffel, then I'm gonna have to get moving. I need all the instruction I can get. Hence the reason for opening said email this morning.

So here's what the message told me:

1. Send out free coaching sessions and dozens of people will want to have sessions with you.

Problem is I'm not a coach and I'm pretty sure that a free session is still approaching things one person at a time. I could offer a free coaching session at curves. I've gotten pretty good on their equipment (and I did read that book I got last week.) From the looks of all of us who go there - somebody needs to be coaching us - so why can't it be me? Maybe I should offer free mac cheese. Better yet - how about group mac cheese sessions. I'll fire up several different boxes with a variety of flavors (white cheese, extra cheesy, extra sharp, etc.) and noodle shapes. We can all get together and share about our experience with each type of mac cheese. Oh boy - now I'm hungry.

2. Make offers and have people purchase things from you on-line that generate great revenue with each email.

Problem here is I don't have a product except myself and I think it's illegal in this part of Irving to sell THAT! Perhaps I should start a mac cheese store and drop ship for Kraft. I did send a friend a case of Count Chocula once for her birthday (Amazon wouldn't ship just a box).

3. Stop having to work so hard doing other marketing activities.

Does that mean I might have to stop blogging? But what will both of you do if I don't keep writing?

SHOOT FIRE AND SAVE THE MATCHES (a favorite saying of my mother, except she didn't say "shoot" - you are on your own to figure out what word she did use).

I read the darn email wrong. I'm supposed to do all that stuff AFTER I get a big emailing list. To find out what I AM supposed to do, I have to finish reading his email. I only got as far as page one and then I started blogging (it's kind of like having Tourette's - I just can't control myself.) It is a six page email! I didn't read page one very well and now I'm supposed to pay attention for 5 more pages!?!

Oh boy - I just glanced at what he has to say pages 4-6. It seems I have 10 other things to do, but now I'm out of time (the story of my life). Hey I just thought about something that could save me some time. If both of you could find me 5,000 readers each, I could skip this whole platform building business. Let me know how that goes. In the meantime, I have to go save another life.

I promise, I'll write more soon. I actually meant to talk about me being on Oprah, but I got sidetracked. I'll get back to you soon...

I'm Still Curvy

I'm sure you guys are anxiously awaiting the results from my first week at the "curvy "place. I don't think I mentioned that I also have a membership at the 24 houry place. I meet a friend there 3 nights a week to do my cardio. Curvy's is where I'm doing strength training. So this week I got in a total of 5 workouts. My big news is - 4 pounds!

I met a woman today who has been going to the "curvy" place for 4 years and her magic number is 20 pounds and holding. I haven't had any mac cheese all week. I know I said I was going to sleep with Mac earlier this week when I mad at Earnest but I decided not to cheat.

All this sounds great doesn't it? Problem is the fricking 4 pounds is weight GAIN and so was the lady's 20 pounds. And don't even give me "the muscle weighs more fat thing". I can't possibly have built 4 pounds of muscle in the last week. And I'm not PMSing - because I'm post-pmsing forever which means the bloating is not going away in two or three days and at this point neither is the bitchiness! Grrrrrr.

Oh honey you don't look like you weigh that much.

As you may remember, a few weeks ago, I discovered that I am my own brand. Now I’m learning that me, my brand, and I need to be building a “platform”. The platform (people who get your newsletters, go to your workshops, etc.) needs to be a big one to make me more attractive to agents and publishers. For me a platform needs to be a big one to support my family sized (thanks to mac cheese) booty.

Since I want it all – a BIG platform AND a smaller booty. I decided to take me and my booty over to Curves (before I go to Curves each day I’ll need to carb load on mac cheese.) I’m here to tell you that I met my new best friend today at Curves. It's the woman who enrolled me. We’ll just call her Mrs. Curves. She showed me the circuit and it looked doable. I decided to sign right on up. Now comes the fun part. Mrs. Curves now knows things about me that dear Earnest (and you) will NEVER know and I’m not a big secret keeper.

In a kind, soft, but regretful voice, Mrs. Curves asked “how much do you weigh?” I’d just gotten the bad news earlier on my own scale. So I took a deep breath, held my head high, and pretended to say the number with self-respect and dignity. Mrs. Curves' response showed surprise and she said in her kind, soft, regretful voice “oh honey you don’t look like you weigh that much.” She might have even meant it. If not, she gave on Oscar worthy performance to get the $34 monthly fee.

Next question – “how old are you?” This time I don’t have to pretend as much to be okay. I tell her I’m 50. Mrs. Curves’ response again shows surprise and her tone is still kind and soft “oh honey you don’t look like you are 50. You look …uh …er ...you look… good.” At this point I don’t know whether to hug Mrs. Curves and make her my honorary auntie or start crying. Does she mean women who are 50 and weigh as much as I do don’t normally look at good as I do – so I must be a wonderful specimen? Or does she mean women who are 50 and weigh as much as I do are repulsive beasts who scare small children? Maybe she thinks I look good because children are only mildly nauseated and anxious in my presence.

I’ve long believed that everything in life is a choice and that every choice has a consequence. Consequently, I’ve chosen to go with the “I must be a wonderful specimen” option. Since I look so darn good, I better keep doing what I’m doing and eat an extra serving of mac cheese tonight. After all it’s gotten me this far…